Click Here - eMarketing - SEM Search Engine Marketing, SEO Search Engine Optimization, PPC Pay Per Click


	SEM - Search Engine Marketing

	SEM explained: Search Engine Marketing (SEM) is an umbrella term that describes the different methods you can use to make your website more visible on search engines so that you can drive more traffic to your site. SEM blends organic (i.e., free) search engine optimisation (SEO) with paid search or pay-per-click (PPC) advertising to increase exposure for your Web site.



	SEO - Search Engine Optimization
	SEO explained: SEO focuses on designing and optimising your website so that your site will rank higher within the organic search results pages. Basically, search engines such as Google look at a page and try to decipher the most important or relevant information on the page. SEO revolves around figuring out what keywords people will use when they are looking for the types of services and/or products you provide, and then using them in your Web pages and content so that search engines accurately index your site and people can easily find it. When you use SEO techniques, you are not paying the search engines to appear on or to secure better ranking their site, you are simply optimising your content so that it will naturally place higher in search results. What we do: We optimise you website contents so that potential customers can find your website more easily. Although this method doesn't gaurantee results it's a whole lot better than not doing anything.



	PPC - Pay Per Click Marketing
	PPC explained: In contrast, paid search or PPC advertising involves paying search engines so that your website appears as a sponsored link in the small text ads that appear on the top and right-hand side of a search results page — think Google AdWords. While you can display your ad on Google or another search engine for free, you pay the search engine vendor every time someone clicks on your link. What we do: We help you setup the ad campaign, and teach you the management techniques to pay per click advertising.



	Social Media
	The impact of social media and it's influence on business cannot be underestimated. Knowing how to use the powerful connectivity of social media platforms such as Facebook can increase your customer reach more than you may think. Talk to us and we may be able to help.

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